RealAge Careers
RealAge welcomes resumes from highly skilled, creative, motivated self-starters. We provide a competitive compensation package to attract and retain high-quality talent.
RealAge, Inc., is a lifestyle media company that inspires consumers to Live Life to the Youngest® and to pursue their health and wellness goals by making their RealAge younger. Based in San Diego, the company produces RealAge.com, a top-ranked, award-winning healthy-lifestyle Web site that features the patented RealAge Test, which has been taken by more than 27 million people. RealAge.com is also the online home for the best-selling RealAge and YOU books. Other media produced using the RealAge name include books and television programming.
About the Company
RealAge, Inc., a wholly owned subsidiary of Hearst Corporation, is a healthy-lifestyle media company that helps consumers achieve a healthier, happier, more satisfying life. Based in San Diego, the company has been featured on The Oprah Winfrey Show, Today, 20/20, CNN, Larry King Live, Fox News, and others. For additional information about the company, please visit our Web site at www.realage.com.
Sales
Director, Marketing and Advertising Solutions
About the Opportunity
We are seeking a Director of Marketing and Advertising Solutions to create, lead, manage, and grow a new marketing and advertising solutions (MAS) function, which will develop client programs that are sold by the sales force. The MAS head will combine content and marketing roles, act as a bridge between the marketplace and RealAge, and be the expert in what clients want and what RealAge can provide.
The person who leads this effort for RealAge has to be tough. Tough and creative. Tough and smart. Tough and smooth. Because not every situation will be harmonious, synchronized, and truly differentiating. The facts: We have revenue targets. Success comes from compromise. And this function will need to constantly balance the short-term goal -- generating as much revenue as quickly as possible -- with the long-term viability of the brand. And vice versa. There is lots of vice versa in this function.
This will not be an easy function. But it will be highly creative and intellectually stimulating, and it will fill a vital new need in our company.
Primary Responsibilities:
- Product Management: determines what should be created and, with input from a senior editor and designer, creates the products that are sold to clients
- Must understand client and RealAge member needs and guide the creation of offerings and experiences that solve for both constituents
- Receives input from all sources: client/agency (through sales force); third-party sources (pharma, online, health, advertising, and other business media and information sources)
- Filters input and puts into context for both RealAge member-facing stakeholders (Content, Product Management and Planning, Marketing, Member Services), and client-facing stakeholders (Sales, Marketing)
- Writes up recommendations and provides analysis for what products should be developed; creates creative briefs with input from stakeholders; effectively liaises between editors and salespeople
- Marketing Intelligence: owner of sales/client needs to the business
- Partner with other departments to ensure voice/needs of clients are represented throughout company decision-making processes
- Marketing Communications: owner of RealAge's client sales materials
- Using internal and external resources, writes and creates marketing and presentation materials that sell revenue-generating client offerings
As business and operational demands dictate, additional duties may be assigned and expected to be performed.
Qualifications:
The ideal candidate should have
- A BA or BS degree and 7–10 years of experience and a proven, successful track record in hands-on development and creation of winning advertising and marketing programs
- Professional written and verbal presentation and communication skills
- Ability to partner and communicate effectively at all levels, including with the executive team of RealAge and its parent, Hearst Corporation
- Ability to pass a writing and presentation test -- a requirement for this position
RealAge offers a competitive salary and benefits package. Please e-mail your resume and cover letter, including salary requirements, to careers@realage.com. Reference "Director, MAS" in the subject line of your e-mail. No phone calls please.
Business Development Director -- Consumer Goods and Services
About the Opportunity
We are looking for advertising sales people to sell advertising campaigns to brand marketers in the NYC/NJ/Philadelphia area, specifically for consumer goods and services that help our members achieve their health goals. Our main value proposition is e-mail–based advertising campaigns targeting specific segments of the RealAge membership (8 million+ members) based on their health profiles of over 150 health and lifestyle data points gathered from the RealAge Test. RealAge.com receives over 2.5 million unique visitors per month where we can incorporate Web site advertising as part of the campaign. We sell our programs at a high premium and need sales reps that can create demand with sophisticated marketers; we are NOT looking for someone that relies on agency media buyers for their leads.
Our selling model is a strategic, consultative sales effort. No two client campaigns are identical, so the rep needs to be able to intimately understand the client's needs and formulate a program to address those needs. In short, RealAge provides our members with education and motivation to adopt healthy behaviors, and RealAge introduces our clients' brands as a solution to the relevant (via RealAge Test profile) portion of our 8 million+ members to help them achieve their wellness goals.
Primarily work from home office. Current sales team is nine people in the field with a five-person client-services group. We're looking to add an additional field sales rep that will have a high impact on revenue generation. Great client-territory opportunities are available.
About the Position
The Business Development Director is a position designed to personalize advertising relationships with key markets and products. Reporting to the Vice President, Strategic Solutions -- Pharmaceuticals, the primary responsibility will be the development of revenue through RealAge ad sales, including a sophisticated and targeted delivery of multichannel programs (i.e., e-mail/direct mail/Web) based on a RealAge member's health profile. Point of contact is typically the target company's brand manager.
Primary Responsibilities
- Increase revenues through the development of profitable advertising programs. The Business Development Director will participate in the preparation and presentation of sales proposals to prospective clients.
- Develop, track, and manage new revenue opportunities for all assigned revenue areas in order to show aggressive business growth year after year.
- Establish clear long-term and short-term goals to increase productivity and profit contribution in area of responsibility.
- Create strategies and accompanying tactics to capture larger shares of the advertisers' budgets as well as grow new target client categories and revenue opportunities. Identify red-flag areas and potential opportunities. Track, analyze, and manage those strategies and tactics to assure expected results.
- Manage all aspects of sales functions, including the development of new and incremental business by seeking out new client brands, determining needs, and proposing appropriate programs to them directly.
- Maintain a consistent communications link with the Vice President, Strategic Solutions to ensure maximization of opportunities while meeting overall business objectives, policies, and procedures.
- Maintain a current knowledge of industry and career development through attendance of network seminars and training and utilize these skills in day-to-day sales management.
Qualifications/Requirements
- Minimum 5 years of successful advertising sales experience. This exposure should include account-executive experience, sales-cycle management, and financial responsibility.
- Minimum 2 years of experience selling directly to consumer packaged goods companies.
- Online advertising experience preferred.
- Track record of consistently meeting or exceeding quota.
- Working knowledge of computer-based programs, MS Office, e-mail and contact management software.
- Strong analytical skills necessary to monitor financial progress of sales and marketing plans and programs.
- Excellent oral and written communication skills necessary to interface effectively with customers and senior management.
- Ability to react quickly and effectively within a fast-changing environment.
- Proactive; shows initiative and takes ownership.
- Works well from home-office environment.
- Demonstrate the ability to see "the big picture"; streamline consistent practices.
RealAge offers a competitive salary and benefits package. Please e-mail your resume and cover letter, including salary requirements, to careers@realage.com. Reference "Business Development Director" in the subject line of your e-mail. No phone calls please.
Business Development Director -- Pharmaceutical
About the Opportunity
We are looking for sales people to sell advertising campaigns to pharmaceutical brand marketers in the NYC/NJ/Philadelphia area. Our main value proposition is e-mail–based advertising campaigns targeting specific segments of the RealAge membership (8 million+ members) based on their health profiles of over 150 health and lifestyle data points gathered from the RealAge Test. RealAge.com receives over 2.5 million unique visitors per month where we can incorporate Web site advertising as part of the campaign. We sell our programs at a high premium and need sales reps that can create demand with sophisticated marketers; we are NOT looking for someone that relies on agency media buyers for their leads.
Our selling model is a strategic, consultative sales effort. No two client campaigns are identical, so the rep needs to be able to intimately understand the client's needs and formulate a program to address those needs. In short, RealAge provides our members with education and motivation to adopt healthy behaviors, and RealAge introduces our clients' brands as a solution to the relevant (via RealAge Test profile) portion of our 8 million+ members to help them achieve their wellness goals.
Specialization within the pharmaceutical industry is mandatory.
About the Position
The Business Development Director is a position designed to personalize advertising relationships with key markets and products. Reporting to the Vice President, Strategic Solutions -- Pharmaceuticals, the primary responsibility will be the development of revenue through RealAge ad sales, including a sophisticated and targeted delivery of multichannel programs (i.e., e-mail/direct mail/Web) based on a RealAge member's health profile. Point of contact is typically the target company's brand manager.
Primary Responsibilities
- Increase revenues through the development of profitable advertising programs. The Business Development Director will participate in the preparation and presentation of sales proposals to prospective clients.
- Develop, track, and manage new revenue opportunities for all assigned revenue areas in order to show aggressive business growth year after year.
- Establish clear long-term and short-term goals to increase productivity and profit contribution in area of responsibility.
- Create strategies and accompanying tactics to capture larger shares of the advertisers' budgets as well as grow new target client categories and revenue opportunities. Identify red-flag areas and potential opportunities. Track, analyze, and manage those strategies and tactics to assure expected results.
- Manage all aspects of sales functions, including the development of new and incremental business by seeking out new client brands, determining needs, and proposing appropriate programs to them directly.
- Maintain a consistent communications link with the Vice President, Strategic Solutions to ensure maximization of opportunities while meeting overall business objectives, policies, and procedures.
- Maintain a current knowledge of industry and career development through attendance of network seminars and training and utilize these skills in day-to-day sales management.
Qualifications/Requirements
- Minimum 5 years of successful advertising sales experience. This exposure should include account-executive experience, sales-cycle management, and financial responsibility.
- Minimum 2 years of experience selling directly to pharmaceutical companies.
- Online advertising experience preferred.
- Track record of consistently meeting or exceeding quota.
- Working knowledge of computer-based programs, MS Office, e-mail and contact management software.
- Ability to react quickly and effectively within a fast-changing environment.
- Proactive; shows initiative and takes ownership.
- Demonstrate the ability to see "the big picture"; streamline consistent practices.
- Excellent oral and written communication skills necessary to interface effectively with customers and senior management.
- Strong analytical skills necessary to monitor financial progress of sales and marketing plans and programs.
RealAge offers a competitive salary and benefits package. Please e-mail your resume and cover letter, including salary requirements, to careers@realage.com. Reference "Business Development Director" in the subject line of your e-mail. No phone calls please.
