Our mission at RealAge, Inc., is to provide high-quality, motivational health information
accessible to the general consumer. We accomplish our mission through:
- Science-based, peer-reviewed health information based on primary research
- An interactive, ongoing relationship with our members
- A valid, understandable measurement of current health status
- Listening to our members’ comments and concerns, which guide all of our activities and evaluations
- Providing easy access to life-enhancing products
The
Internet is RealAge's largest health communication tool. Through the Web site
RealAge.com,
we promote a consumer-centered approach to making healthcare choices through over 65
interactive health assessments and centers.
This interactive content delivery enables increased personalization of
individual health and lifestyle information to our members, which helps members create and
follow a plan to "live younger" and ultimately longer, healthier lives.
The RealAge Test is our patented, flagship health assessment. The RealAge Test features the
first measurement standard for healthcare –
RealAge.
Since 1999, over 17 million people have taken the science-based RealAge Test.
Permission-based e-mail provides relevant, sponsored, direct-to-consumer messages to
targeted segments of its member base. These messages educate members about health
conditions, prevention, and available health products, as well as motivate the members
to improve their health choices, talk to their healthcare provider when appropriate,
and seek out relevant health products and condition-specific medications when needed.
For those people who are concerned about the health of their pets, RealAge has also created
DogAge.com and
CatAge.com, featuring the original DogAge Test and CatAge Test, respectively. DogAge® and CatAge™ are
new and innovative measurements of pet health based on the latest scientific data.
The publishing segment is a key driver of RealAge brands and includes the #1
New York Times
best-seller and the first book in the
RealAge publishing franchise RealAge: Are You as Young as You Can Be?, which has been translated
into over 20 languages. RealAge experts have published
several more titles since then.
Our Television segment is comprised of
various formats
under the program name
Your RealAge.
Our principal executive offices are located at 5375 Mira Sorrento Place,
Suite 250, San Diego, CA 92121, and our telephone number is (858) 200-7171.
Our address on the World Wide Web is
http://www.RealAge.com.
