A Sound Brand Investment that Delivers Customers and Profits

Healthy Lifestyle products are necessary to meet the demands of an aging population. No longer relegated to the margins of consumer culture, they have become a huge and fast-growing category for retailers and advertisers.

RealAge is the first Healthy Lifestyle brand to bring together health content and healthful products and to present this powerful combination to consumers in a context that makes sense – their RealAge. The RealAge brand delivers on the promise that taking action to improve one's health can result in looking, feeling, and actually being many years younger than one's own calendar age!

RealAge Consumers Are Well-Off, Well-Educated, and Well-Informed About Their Health

RealAge is a well-recognized brand, especially among individuals pursuing and living a Healthy Lifestyle.

	•	Over 17 million individuals have taken the RealAge Test.
	•	RealAge has one of the highest awareness of any health media brand – over 80 million U.S. consumers have been exposed to the RealAge brand through print, online, or broadcast television media.
	•	Over 10% of the U.S. population is aware of the RealAge name; the nearest competitor is less than 6%.
	•	For most Healthy Lifestyle participants, RealAge is a recognized brand.

Reaching the Healthy Lifestyle Consumer

	•	Approximately 25 million people are active Healthy Lifestyle participants in the U.S. alone (8% of the population).
	•	27% (80 million) of the population are aware of the RealAge brand and its meaning.
	•	RealAge has been featured on The Oprah Winfrey Show five times (and counting!), the Today Show five times, 20/20, Good Morning America, as well as in Newsweek, Mademoiselle, Glamour, More, Self, and Woman's World magazines.
	•	Over 500,000 RealAge books have been sold, and have been translated into 26 languages.
	•	Your RealAge, the hit television show taking Europe by storm, has garnered impressive ratings share in the Netherlands (average market share of 12%) and is due to reach Sweden, Germany, and France in 2004.

It's a Fact

RealAge would like to partner with you and share the equity of its brand. If you are trying to reach the tens of millions of consumers who seek solutions to live healthier, longer lives, then RealAge can be your solution, too.

Call: (858) 812-5234
E-mail: licensing@RealAge.com