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Wall Street Journal Partners with RealAge in June 12 Special Section
San Diego, CA, June 18, 2008 -- On Thursday, June 12, 2008, The Wall Street Journal teamed up with RealAge.com and its experts, Drs. Michael Roizen and Mehmet Oz, to bring leading health content to its readers. In the Journal’s special health advertising section, articles encourage readers to take the patented RealAge Test (www.RealAge.com) and learn how old their bodies really are, all while being connected to health solutions.
“The RealAge Test has become a national phenomenon as well as a business success,” according to the article. Indeed, more than 20 million people have taken the test, a health assessment based on 25,000 peer-reviewed medical studies. After a test taker identifies health concerns and problems during the assessment, RealAge follows up with a personalized plan that aims to make his or her RealAge younger. Presented in the Journal’s wrapper of prestige and reputable solutions, the RealAge concept will give consumers a strong one-two punch to do something about their health.
The Journal articles reiterate that small lifestyle changes can have profound effects on the body. For example, eating breakfast every morning shaves 1.1 years off a consumer’s RealAge. “If you want a do-over in life, you can get one,” assert Roizen and Oz in the article. RealAge’s doctors have become household names with their best-selling books, including YOU: The Owner’s Manual and YOU: Staying Young, and their frequent appearances on Good Morning America, The Oprah Winfrey Show, and the Discovery Health Channel.
The Wall Street Journal has more than 2 million readers daily, one of the largest newspaper circulations in the world.
For more about RealAge, visit www.RealAge.com or contact Meredith Wade, RealAge PR, at 858-200-7497.
About RealAge.com
RealAge.com is a healthy-lifestyle Web site that inspires its members to "Live Life to the Youngest" and to pursue their health and wellness goals by making their RealAge younger. The site offers the patented RealAge Test, the most widely used method for measuring overall health, and is the official online home of the YOU Docs, Michael Roizen, MD, and Mehmet Oz, MD, and their best-selling RealAge and YOU books. Over 20 million people have measured their RealAge by taking the RealAge Test and have received a personalized plan to make their RealAge younger. This leading healthy-lifestyle Web site also features more than 65 additional health-risk assessments, as well as health tips and information, all backed by current, valid science. RealAge.com is a wholly owned subsidiary of Hearst Magazines, a division of the Hearst Corporation.
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