Why Did We Write YOU: Being Beautiful?

To take a fresh new look at what really makes YOU look and feel beautiful -- and to explore why that's vital to your health and happiness. Beauty isn't a superficial pursuit. It isn't just about avoiding wrinkles and fitting into your skinny jeans. And it's not about vanity. It's about your humanity. Because evolution has always pushed humans to be more beautiful.

Natural selection made your ancestors mate with the strongest, most alluring partners they could find, making each generation more and more attractive. YOU are the best yet! And the better you look, the more likeable, competent, employable, exciting, and confident you are. That makes you happy, healthy, fulfilled, and able to excel. Inside and outside, you thrive. That's beautiful!